Hasta La Creative!

From Brooke Shields’ “My Calvins” in the 80s to Justin Bieber’s most recent endorsement, Calvin Klein has a history of generating buzzworthy creative with high-profile stars. The same goes for 14-year CK vet and marketing chief Melisa Goldie, who has served in a handful of creative roles at the company.

Ms. Goldie wanted to take that creativity and CK’s in-house marketing team to the next level by hiring an agency of record. But instead of turning to a traditional creative agency, she’s placing her bets on planning and buying with the appointment of Dentsu Aegis-owned Vizeum.

She talks to Ad Age about her views on media, the company’s goals to identify the Generation Z consumer for its denim and underwear lines and the Bieber effect.

Continue reading at AdAge.com