Pinterest Narrows Ad Targeting; Tests Animated Pins
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Pinterest in recent months has been getting more serious about going after advertisers with services like Promoted Pins. Now, it’s getting taking a further step by refining its ad-targeting tools and audience- targeting products.
Eric Hadley, head of partner marketing, said Pinterest will be offering advertisers a more precise way to reach the intended audience beyond its 30 different categories for pins including food & drink, hair & beauty and sports. Previously, for example, a marketer may have only been able to target interests broadly in sports, but now it will be able to target specific sports like soccer.
Advertisers will now also be able to target users by audience, such as “outdoor enthusiast,” said Mr. Hadley, who joined Pinterest in October from the Weather Channel. There, he was senior VP-sales strategy and marketing, a role that focused heavily on data and mobile.
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