How Adland Is Replacing Steady Stream of Talent Leaving for Greener Pastures
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WANTED: Permanent employee for hot San Francisco agency. Tenure: Six months.
This trial-basis employment model being considered by two-year-old creative shop Argonaut is one of many innovative approaches agencies are turning to in the hunt to attract the best and brightest. In today’s digital-first world, agencies are no longer competing just among themselves, but against the Silicon Valley-size salary, stock options and benefits dangled by tech giants like LinkedIn and Amazon. Lacking the financial lure of an IPO that startups offer, Madison Avenue is doing a lot more creative thinking when it comes to employment.
Argonaut hopes its approach will resonate with talent wary of committing long-term to the first opportunity. “The more I talk to recruiters and candidates, they seem to be open to a trial basis,” said Maura Menapace, head of talent at Argonaut. “Everyone is thinking, ‘All this stuff is trial and error, so let’s try something new out.'”
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