Feb
27
Netflix Isn't Closed to Advertisers After All; Just Ask Anheuser-Busch InBev
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Netflix doesn’t feature ads on its streaming video service. It likely never will. But product placement is a different matter.
What has been suspected has been confirmed: Brands can arrange to have their products appear in Netflix’s original series.
Anheuser-Busch InBev has signed a deal to be the exclusive beer marketer featured in the new season of Netflix’s original series “House of Cards,” which premieres on February 27. The company’s Stella Artois, Budweiser and Shock Top brands will appear in the third season’s episodes, building on a partnership that dates back to the first season of “House of Cards.” The company is not paying for the placement and is instead providing stock for props.
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