Feb
25
Digital Advertising Alliance Extends Opt-Out Program to Mobile Apps
Posted in: Uncategorized
The organization behind the AdChoices button — the little triangle on digital ads which lets you opt out of tracking — is expanding its capabilities to mobile apps.
The Digital Advertising Alliance is doing so with the release of a new app today, which it’s calling AppChoices.
“Originally it was just about desktop web,” said DAA Executive Director Lou Mastria of his organization’s mission. “We’ve evolved.”
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