Hasta La Creative!

Old Navy kicks off its spring campaign this week with a new spot featuring Julia Louis-Dreyfus that plugs the brand’s “boyfriend jeans.”

The “Veep” and “Seinfeld” star took up the mantle as Old Navy’s spokeswoman in December, with a heavy rotation of TV ads throughout the holiday season. With a season as spokeswoman under her belt, Ms. Louis-Dreyfus is capturing consumers’ attention, but with a different comedic approach than her predecessor, Amy Poehler.

“They’re different sides of the same coin,” said Richard Christiansen, founder of Old Navy’s lead creative agency, Chandelier. “We can relate to both of their characters in different ways.”

Continue reading at AdAge.com