Kraft CMO Deanie Elsner to Depart Amid Management Shake Up
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Kraft Foods Group Chief Marketing Officer Deanie Elsner is leaving the company at the end of the month as part of a management overhaul orchestrated by new CEO John Cahill.
The maker of big food brands like Oscar Mayer, Planters and Jell-O said Jane Hilk, executive VP and president for enhancers and snack nuts, will serve as interim CMO while the company launches a search for a permanent replacement. The change comes after Mr. Cahill was named CEO in late December, replacing Tony Vernon. Analysts have speculated that the surprise CEO change could signal that Kraft might put less emphasis on marketing and focus more on cost cutting.
In a Thursday statement announcing the executive changes, Kraft said “marketing remains critically important to the company and will move closer to the business operations, in order to sharpen focus and more effectively ignite brand rejuvenation.” The company added that “a senior marketing executive will be named in due course to continue developing and enhancing Kraft’s marketing capabilities.” The new CMO will report to George Zoghbi. He had been vice chairman for operations, R&D, sales and strategy but was named chief operating officer as part of Thursday’s moves.
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