Papa John's Tries to Tap the Football Frenzy
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Peyton Manning and Joe Montana show up to hawk Papa John’s Super Bowl free pizza giveaway. And restaurant chain Dave and Buster’s shouts loudly about its new ‘Star Wars Battle Pod.’
With two days left, Sunday’s game keeps soaking up online attention — full Super Bowl spots from Budweiser and T-Mobile, and a teaser from Friskies, top the list of most engaging ads yet again.
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