FCB Wins Michelob Ultra


Interpublic’s FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas’ Palm & Havas in Chicago before the brewer put the account into review.

“FCB really demonstrated strong creative and content capabilities that will help our growing brand grow,” an A-B InBev spokesman said, confirming the move.

The agency is expected to handle the account from its Chicago and Toronto offices.

Continue reading at AdAge.com

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