Jan
28
GQ Starting a Music Section That's Not For Nerds
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GQ, the men’s fashion title that Anthony Bourdain called a magazine “about picking socks,” is introducing a music section to its website. The goal is to help demystify the sonic landscape for readers who don’t normally frequent enthusiast sites like Pitchfork.com.
“This is not a channel for music nerds,” said Howard Mittman, GQ’s VP-publisher. The section is currently live on GQ.com, but is not teased from the magazine’s homepage. Mr. Mittman said its rollout will be gradual as GQ prepares for a redesign of its site scheduled for later this year.
The new section comes amid the dimming of once-prominent music publications like Rolling Stone and Spin, as well as the jettisoning of music videos and live performances from MTV and VH1.
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