Shaq Flaunts His 'Nice Skin' For Gold Bond
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Gold Bond promotes its men’s lotion with a big man: former NBA star and frequent endorser Shaquille O’Neal. Progressive Insurance runs its latest spot exploiting the press-dodging notoriety of Marshawn Lynch just ahead of the Super Bowl.
Over in the Most Engaging column, BuzzFeed and Friskies’ dry ode to the Super Bowl is topping everything else on TV. It will air in Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb., during the game on Feb. 1, according to BuzzFeed.
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