Jack In The Box Adds David & Goliath To Roster
Posted in: Uncategorized
Jack in the Box has added Los-Angeles based David & Goliath to its agency roster after a review.
For more than 20 years, the burger chain has used Secret Weapon as its creative agency, but Jack in the Box launched the review in part to find a shop to handle a new-product launch as well as for future assignments. Secret Weapon, the agency that created the Jack character still used in the marketing, did not participate in the review but will remain the company’s lead agency. David & Goliath and Secret Weapon have both created regional Super Bowl ads for Jasck in the Box to run Sunday.
David & Goliath’s spot will be its first work for the brand. The shop will promote the new product, which comes out this week and has been recently teased, but Jack in the Box declined to elaborate further.
Post a Comment