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GoDaddy is poking fun at all those puppies in Super Bowl commercials with its ad during the Big Game.

At the beginning of the spot it appears the web-hosting company, which has previously been known for its risqu Super Bowl ads, has gone soft. An adorable puppy, Buddy, goes missing and tries to find his way home over train tracks, across highways and through rain. But when he gets home his owners are relieved, because they just sold him on a website they built with GoDaddy.

GoDaddy’s ad comes as AB-InBev’s Budweiser will also air a commercial during the Super Bowl featuring a puppy trying to find its way home.

Continue reading at AdAge.com