Jan
20
Audi Won't Return to Super Bowl This Year
Posted in: UncategorizedFor the first time since entering the game in 2008, Audi will not appear during Super Bowl XLIX, which will air on NBC on Feb. 1, according to a company spokesman.
“The Super Bowl has been a valuable part of the Audi marketing plan for nearly a decade,” spokesman Andrew Lipman said via email.
Mr. Lipman added that Audi’s Super Bowl commercials have increased awareness and showroom traffic post-game, but declined to provide further insight on why it chose not to air a commercial in this year’s game.
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