Hasta La Creative!

Coca-Cola marketing executive Wendy Clark’s path to Hillary Clinton’s presumptive presidential campaign might have started in Texas more than a decade ago.

Ms. Clark — who recently took a leave for an expected role on Ms. Clinton’s campaign — was in the Lone Star State in the early 2000s where she worked at Austin-based ad agency GSD&M as director-client services. While there, she apparently formed a bond with GSD&M co-founder and Clinton confidant Roy Spence, who is also being mentioned for a potential Clinton campaign role.

Ms. Clark has described Mr. Spence as a mentor and shares his philosophy of “purpose-driven” marketing, signaling that the branding strategy could guide Ms. Clinton’s campaign messaging.

Continue reading at AdAge.com