May
28
Why Should I Lobby My Peers?
Posted in: Uncategorized
As part of one of the larger, more established agencies in the Hispanic market, I've always been proud of the fact that we always have a presence in the awards circuit. We are certainly not the most-awarded, and nobody is calling us a "hotshop," but we're always in the running. I am told by those in the know that to get over this hump I need to lobby.
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