Biggest Ad Spender P&G Has New North America Media Chief
Posted in: UncategorizedThe biggest U.S. advertiser has a new media chief as Procter & Gamble Co. has named Kristine Decker to oversee its estimated $3 billion-plus U.S. media outlay.
Ms. Decker, brand director-North America Brand Operations, had previously been brand director-North America Pet Care. P&G divested that business to Mars in August. She’s been transitioning into the media role under Jodi Allen, former VP-North America Brand Operations. Ms. Allen has been overseeing North American media directly following departure of P&G’s former top media executive Julie Eddleman to Google last year.
Ms. Allen became VP-North American Hair Care late last year and was handling both jobs for a time. That transition is now complete, a P&G spokeswoman said. Staffing and duties of the North American Brand Operations group have been reduced considerably following a reorganization last year that shifted much of the group’s duties to the brand groups in P&G’s global business units.
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