Jan
15
Brands Need Meaning, Know What I Mean?
Posted in: UncategorizedCategory: Up Your Game
Summary: Citizens United and the Supreme Court said that corporations are legally “people” in the USA. Ad agencies everywhere say they want to make brands “more human.”
Okay then. Let’s. Let’s be human. All the way.
So, for brands, marketers, what does being human mean?
Let’s begin with you, human being.
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