Jan
14
MySpace Owners Say Their Ad-Tech is Ahead of Facebook's
Posted in: Uncategorized
Tim and Chris Vanderhook, the brothers who bought MySpace in June 2011, are introducing a new ad-tech platform, pitching the same “real people” targeting that is core to Facebook’s ad offering. And they say their tech is better.
“I feel like they’re coming after us in ad-technology,” said Tim Vanderhook, CEO of MySpace parent company Viant, in an interview alongside his brother, Viant COO Chris Vanderhook. Mr. Vanderhook dismissed a suggestion that MySpace is the one doing the chasing.
“They view advertising as a necessary component to further their business,” Mr. Vanderhook said of Facebook. “We view advertising as our core business. This is what we’ve done for 15 years.”
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