Jan
14
Verizon Taps Wieden & Kennedy For Brand, Strategy Work
Posted in: Uncategorized
Verizon, the nation’s largest wireless carrier, has tapped Wieden & Kennedy for brand work, Ad Age has learned.
According to people familiar with the matter, the marketer is enlisting Wieden to handle creative and strategy work for the Verizon brand and its network. Products and services are excluded from the brief, they said.
Verizon spokesman James Gerace confirmed that the company has tapped Wieden, but declined to provide more detail. He added that McGarryBowen remains agency of record for the wireless business and that Interpublic’s McCann remains AOR for its Fios business.
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