Hasta La Creative!

Justin Bieber sure made a lot of noise on the Internet this week.

On Friday, the music website BreatheHeavy.com published what it claimed to be an untouched image from the pop star’s new Calvin Klein ad campaign, but has now issued a retraction. The GIF suggested that Bieber’s head, arms, legs, chest and below-waist area were exaggerated in the final image.

While it’s still possible that the unretouched photo could be real (and that BreatheHeavy simply wants to avoid a lawsuit), the image does look a bit fishy, particularly since Bieber’s head seems sizably larger compared to the after photo.

“We sincerely apologize to Bieber for the hit to his ego and to the millions of tweens on social media we upset,” BreatheHeavy writer Jordan Miller says.

Indeed, the untouched photo sparked a storm of chatter about the CK campaign on Friday (see some examples of reactions on Twitter below).

BreatheHeavy.com obtained the photo from a source who also claimed that Bieber caused a scene on the set of the shoot.

But CK CMO Melisa Goldie tells US Weekly a much different story. “We shot the print and video campaigns over several days at Silvercup Studios with photographers Mert and Marcus and Johan Renck, who directed the campaign video,” she said. “Justin showed up early every day with amazing energy; he completely trusted us and gave it his all.”

“Justin Bieber’s body is photoshopped” Yeah whatever makes u sleep at night but he’ll still model for a brand you can’t even afford

— S (@JUSTlNFTGRANDE) January 9, 2015

When someone says @justinbieber was photoshopped. ? ?|? ? ??? ??? ?? ?/ ?? ??? ??

“@JBCrewdotcom: Fans in New York went to visit Justin Bieber’s Calvin Klein billboard. pic.twitter.com/Gi5OYVnVa9“