Why We All Need to Worry About Children's Privacy
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Think the Federal Trade Commission forgot about its crackdown on COPPA violators? Think again. I have six predictions for what to expect from regulators this year as Children’s Online Privacy Protection Act changes go into effect for real.
But first a little background: When 2013 came to a close, operators of child-directed sites and apps breathed a sigh of relief that the Federal Trade Commission had not brought any actions based on violations of the final amendments to the Children’s Online Privacy Protection Act Rule (otherwise known as “new-COPPA”), which went into effect on July 1, 2013. Today, these operators are no longer sighing in relief but concerned that the FTC will increase its enforcement efforts against new-COPPA violators in the upcoming year.
So what changed? A few years ago, the FTC updated the rule — originally enacted in 1998 — to keep pace with evolving technology, such as smart phones, tablets and social media platform. As part of that review, the agency expanded the definition of “personal information” to cover geolocation data, photographs and videos containing a child’s image and voice, and persistent identifiers, such as cookies, when used to behaviorally target children. .
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