Former Warner Bros. Marketing Exec Sandy Reisenbach Dies
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Sandy Reisenbach, former exec VP-marketing and planning at Warner Bros., died on Tuesday following a lengthy illness. He was 82.
“Sandy was a good friend and helped me immensely when I joined the company in 1994,” said of Warner Bros. Chairman-CEO Kevin Tsujihara in a statement. “He was always incredibly generous with his time and expertisenot just with me, but with everyone.”
Mr. Reisenbach started his career in the mailroom of the Dancer Fitzgerald Sample advertising agency in the 1950s. After finishing his degree in marketing at NYU, he joined Grey Advertising, where he eventually became media director and created an entertainment division. Warner Bros. Pictures was one of his biggest clients when he served as president of Grey’s Leisure Entertainment Division.
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