Jan
11
Millennials: Connecting with Today’s Digital Natives
Posted in: UncategorizedCategory: Guest Column
Summary: Today, Millennials make up one of the most influential generational cohorts, yet they remain a demographic much different than their Gen X or Boomer predecessors.
To get a deeper understanding of Millennials, Influence Central embarked on a research study that looked at 1,100 American Millennial women born between 1979 and 1993. The study focused on Millennials as consumers, how their deep connections with friends and family impact the choices in their lives, and the effect of various types of media on their day-to-day decisions.
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