Jan
11
Create Content, Not Blog Posts
Posted in: UncategorizedCategory: Up Your Game
Summary: In-depth content (a.k.a bylined columns) provides marketers greater value in terms of thought leadership development and lead generation than does routine blog posting. Championing in-depth content as a marketing tool may appear to fly in the face of web usability guidelines — short, sweet, and simple — but elite expert blogs are the exception to the rule. Rather than striving to impress a vast audience, one should focus on the 10% that want, need, and deserve your offering.
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