Jan
11
Why Experiential Marketing?
Posted in: UncategorizedCategory: Up Your Game
Summary: Experiential marketing initiatives can be designed by B2C or B2B brands to meet a variety of business objectives. Generating awareness (or sales, or leads), recruiting new talent, engaging with customers, launching a product or company, showing appreciation to shareholders or staff, creating content for social media, and/or getting press coverage are just some of the successful outcomes physical brand experiences can produce for your organization.
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