Hasta La Creative!

The ad giant WPP expects to net sales to grow 3% next year but is witnessing scenes suggesting pressure on the marketers it counts as clients, CEO Martin Sorrell said at a conference in New York on Monday.

“Things have tightened up in the third quarter this year,” he said. U.K.-based Premier Foods, for example, asked suppliers including agencies to pay a fee for the right to serve the company, he said, calling the request “emblamatic” of businesses’ tough economic position, he said.

Clients are also asking agencies to take responsibility for any “I.P. contract breaches,” another indiciation of heightened pressure to reduce costs, he said.

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