Hasta La Creative!

The Pittsburgh Penguins and the Detroit Red Wings are in the current Stanley Cup finals, but most Americans don’t know that, because hockey is largely ignored (except in Canada, which we shouldn’t have made a state in the first place). I guess the league couldn’t afford to actually shoot a commercial. Y&R takes a flip-book approach in this spot, using 800 still photos showing Stanley Cup champions raising the trophy. (I think a couple of frames from the new Indiana Jones movie are in there, too.) My point: What self-respecting sport makes some guy’s cup its ultimate prize?

—Posted by David Gianatasio