Nov 25

Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future

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The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers’ everyday lives effortlessly convenient, says James Kirkham, global head: social & mobile, Leo Burnett and co-founder, Holler.

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