Hasta La Creative!

Old Navy ran its final spot featuring Amy Poehler on Sunday night — signaling the end of a yearlong relationship with the star who helped spur the brand’s focus in online video. The ad, promoting the retailer’s Black Friday deals, keeps with the theme of earlier spots — building a sense of urgency around the brand as Ms. Poehler rushes to get to a store.

“It’s been a great ride with her,” said Julie Luker, director of public relations at Old Navy. “It’s the perfect end to have her promote Black Friday, which is our biggest day of the year.”

Ms. Poehler may be leaving, but the push is far from over. Old Navy is eager to build on the campaign’s success, and it will usher in a new celebrity spokesperson next month.

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