Google Faces Breakup Call as EU Parliament Patience Wanes
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A European Parliament bid for legislation splitting up Google may send a message that’s too loud to ignore as European Union antitrust regulators review a possible settlement with the owner of the world’s largest search engine.
Google, already grappling with privacy and competition issues, risks another EU headache as some lawmakers seek to follow a successful attack on bankers’ bonuses with measures to break up the search giant.
“This represents a new escalation for Google,” said Greg Sterling, VP-strategy and insights for the Local Search Association. “There’s some question about whether breaking up Google would actually happen — however it does indicate the depth and intensity of the critical antagonism and challenge that Google confronts.”
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