Hasta La Creative!

Six months after naming Tom Sewell as president, McGarryBowen New York has named Mark Koelfgen as its chief creative officer, a newly created position. Mr. Koelfgen will report to agency co-founder Gordon Bowen, who oversees the group’s global creative strategy.

Mr. Koelfgen began his career at DDB in 1994 and has worked on brands including Verizon, Pepsi, Microsoft, AT&T, Ikea, Snapple and American Airlines. He joined McGarryBowen from GSD&M in 2005 as a creative director, working on the Reebok and Brahma Beer accounts.

Mr. Koelfgen was named managing director and executive creative director in 2009. He helped introduce the “Droid” campaign for Verizon that same year, the agency said. The same team went on to pitch and win the Verizon Wireless account for the agency the following year.

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