Hasta La Creative!

Heineken will be named creative marketer of the year at next year’s Cannes Lions International Festival of Creativity.

The brewer “lives and breathes creativity throughout its organization, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” Philip Thomas, CEO of Lions Festivals, said in a statement.

“The purpose of Heineken is to continually wow the world with our brands, people and performance,” said Alexis Nasard, Heineken’s president for Western Europe and global chief marketing officer, in a statement. “This award shows that we are doing just that.”

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