Hemingway classics get the Instagram treatment to attract young readers

The heft of Ernest Hemingway classics ‘For Whom the Bell Tolls’, ‘The Old Man and the Sea’ and ‘A Farewell to Arms’ has been cut down to three 15-second nuggets in an attempt to attract the short attention spans of social media-obsessed youths, in an Instagram campaign for The Ernest Hemingway Foundation.

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