Hasta La Creative!

Nothing drives fresh thinking and new ideas like an industry in the grip of ongoing disruption. Until recently, it looked like the album to go platinum in 2014 was going to be the “Frozen” soundtrack. This year, artists and labels continued to search for new formats and promotional tools to sell records and drive relevance.

Billboard recently announced it will be including streaming consumption in its charts, and as the industry continues to change, music marketing becomes more important than ever. Great ideas capture the audience’s attention and consumption is only a click away. Here are the standouts for this year:

Wu-Tang Clan: single copy release

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