Hasta La Creative!

We have very little to go on at the moment, but sources tell us that one or more divisions of the lime-friendly Corona beer business are preparing for an agency review.

Cramer-Krasselt is currently AOR for Corona Extra while GS&P remains the agency of record for Corona Light after winning that brand, along with fellow Crown beers Pacifico and Victoria, in 2011. La Comunidad handles Spanish-language campaigns for Corona Lite and Canada’s Alpha Zulu Kilo has also created work for the company.

Here’s GS&P’s latest featured ad, which appeared in AdAge back in March:

We’ve received no official word on this rumor from any of the relevant parties, but Corona has been open about its attempts to “rebrand” in the interest of capturing a larger share of the domestic market from chief competitor Bud Light; its spending has increased in turn.

Whether the gossip is true or not, future Corona Light/Extra campaigns will almost certainly move even further away from the beach.

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