Holiday Web Spending to Rise 16%, ComScore Projects


Online holiday spending will rise 16% to more than $61 billion this season, reflecting stronger economic optimism among consumers, market researcher ComScore projected.

E-commerce spending in November and December on desktop personal computers will reach $53.2 billion, a 14% gain from a year earlier, ComScore said yesterday in a statement. That’s 4 percentage points higher than last season’s 10% growth.

Mobile shopping is forecast to jump 25% to $7.87 billion, accounting for 13% of total holiday e-commerce. A spokesman did not immediately respond to a question about how that compares with mobile’s growth last year.

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