Hasta La Creative!

I recently returned from the 3% Conference in San Francisco, a gathering dedicated to advocating for women in creative leadership positions. I was one of only two dozen or so men in attendance, and I couldn’t help wondering why the lack of women leaders is still seen as a women’s problem — not a business challenge — when the benefits of women’s leadership are so obvious and so uncontestable.

Women control roughly 85% of consumer purchases, yet 91% of women say advertisers don’t understand them. As advertisers, we attend many meetings where the clients are women, but we often scramble to put together a gender-balanced team ourselves.

Where women aren’t in charge yet, men in leadership positions should take responsibility and lead the way.

Continue reading at AdAge.com