Hasta La Creative!

The soft TV ad market this year is extending even to Super Bowl XLIX, where NBC said in November ad sales were moving along slightly more slowly than in prior years. Automakers, too, aren’t crowding the field as much as they have lately, without as many new models that the game is well-timed to promote.

Still, there will be about a dozen new advertisers in the 2015 game, especially in digital commerce and technology, said Seth Winter, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group.

NBC will air the game on Feb. 1, 2015; Ad Age will chart every advertiser here as soon as we have it confirmed. This year we’re listing halftime ads, not just ads that run in between the refs’ whistles to start and stop each half, but we’ll mark them as such. Already there are some surprises in among the regular Super Bowl stalwarts.

Continue reading at AdAge.com