Hasta La Creative!

Successful marketing today is all about the data. As manager of display media operations and analytics at Adobe, Matt Scharf would know.

As a Digital Trailblazer, Mr. Scharf is outspoken on key industry topics such as attribution and viewability. Because today’s marketers are inundated with information, he says it’s essential to know how to isolate meaningful data from information that could move companies in the wrong direction. By pulling out thousands of small, essential insights, marketers can create an effective strategy to push their businesses forward.

Last year, Mr. Scharf helped drive customer acquisition of Adobe’s Creative Cloud, the company’s innovative subscription-based strategy that sparked conversation in the marketplace. Before joining the global leader in digital marketing and media solutions, he managed digital media operations and performance measurement for his clients at Razorfish and Universal McCann.

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