Ads Will Fund New York City's Plan For World's Fastest Municipal Wi-Fi Network


New York City is converting obsolete payphones into a mega-fast municipal Wi-Fi network — and ads are funding the whole thing.

City officials joined representatives from tech firms Titan, Control Group and Qualcomm today to announce the LinkNYC program, which will transform up to 10,000 payphones into what was called “the fastest and largest free municipal Wi-Fi deployment in the world.” The new link could offer speeds of up to 200 times faster than some LTE connections, to millions of people every day without charges or data limits.

“It will revolutionize how advertising is delivered in the most important market,” said Scott Goldsmith, chief commercial officer at Titan, an an out-of-home advertising firm. “This program will change the lives of all New Yorkers.”

Continue reading at AdAge.com

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