Watch the Weekend's New TV Ads From J.C. Penney, Glade and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, J.C. Penney wants you to “give a gift that lights up a room” — presumably you can find one at its current Bring on the Jingle Sale — while Motown crooner Kevin Ross sings “Peace on Earth” to promote Glade’s holiday scent, Sparkling Spruce. And Lacoste serves up a fresh 30-second broadcast cut of its romantic “The Big Leap” spot that’s racked up more than 3 million views on YouTube since its initial release in February.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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