Hasta La Creative!

Twitter’s got a plan to convert casual visitors into registered members — and to count them as users even if they never sign on.

At its first analyst day last week, Twitter addressed one of its inherent problems: Though most brands have a Twitter handle and hashtags get appended to nearly every campaign, it still struggles to get consumers both to sign up for its service and engage with it.

That reality has helped send Twitter’s shares down more than 35% since the beginning of the year and prompted the service to tout a new metric to try to prove the power of its content. The company said 500 million unique visitors land on Twitter content every month through search or syndication, yet never register with the site. The company reports 284 million monthly active users.

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