Nov
12
DoubleClick Outage Cost Some Publishers Thousands, but Others Cashed In
Posted in: Uncategorized
Jon Steinberg, CEO of North America at Daily Mail, couldn’t believe what he was hearing Wednesday morning: Google’s DoubleClick, which serves ads on publishers’ websites, was down — across every site that used it, worldwide.
“The idea that it was everyone was inconceivable,” Mr. Steinberg said. “It’s like saying it’s raining everywhere.”
Support staff at MailOnline then pulled up other websites — The Wall Street Journal, the New York Post, Forbes, Time — to show him the extent of the DoubleClick failure. Not only had banner ads disappeared, but so had many native ads that should’ve been mixed in among editorial content. That’s because DoubleClick serves them all.
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