Nov
09
Kohl's Upping TV Spend for Holiday Campaign
Posted in: Uncategorized
Kohl’s kicked off its holiday campaign on Sunday with an emotionally-charged spot, highlighting the magic of the holidays with a father-son moment.
The ad is the centerpiece of Kohl’s holiday marketing. It marks a new approach for the retailer, which usually diversifies its brand push during the season.
“This year we really wanted to break through and have a strong commitment to the spot that we know will touch millions of hearts,” said Nancy Carruth, senior VP of brand creative at Kohl’s.
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