Nov
07
Big Agency Shakeup at Kraft
Posted in: Uncategorized
This morning we received a couple of tips claiming that a New York agency was losing its Kraft business. But the story is much bigger than that.
We’re still waiting for the official statement from Kraft’s PR department, but a report from Crain’s via AdAge lays out the winners and the losers…and there are a lot of losers.
Moving forward, the multi-headed hydra of a corporation and its many individual brands will work with only four creative agencies: mcgarrybowen, Leo Burnett, Taxi and CP+B.
Full list of agencies that will be losing business after the jump.
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