Dish Sheds Light on How Advertising Will Live On Its OTT Service
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Dish network is having some technical issues dynamically inserting ads into the linear networks from its partners for its upcoming digital TV service, Chairman Charlie Ergen said on the company’s third-quarter earnings call on Tuesday.
The snag, however, isn’t expected to delay the launch of the service, which is still expected to roll out by the end of the year.
“To be able to insert dynamic ads is a fairly complex project even though we’ve been working for it for a long time,” Mr. Ergen said on the call. “We’re now actually doing it, and when you start doing it, it’s not theory anymore, it’s actual practicality and so we are running into a few snags there, but we still plan to meet … our self-imposed year-end deadline. But whatever we do, we’re going to do it right.”
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