Hasta La Creative!

On Oct. 23, Georgia Senate hopeful David Perdue was interviewed at a local Dairy Queen in Forsyth where he discussed a top international concern: Ebola. Two days prior the Republican’s campaign suggested on Twitter that “The American people are concerned about Ebola, but Obama is just concerned about his political allies.”

Social-media analytics helped influence the campaign to step up messaging about Ebola. The Republican National Committee facilitated the social-data research that the Perdue for Senate camp has used to detect what Georgia voters care about, and how that differs from what voters in other closely watched Senate-race states such as Arkansas care about.

The RNC has been using a customized version of Sprinklr’s social analytics platform, and feeding daily and real-time reports to campaign consultants, directors and field staff for messaging, early voting and election-day get-out-the-vote pushes. RNC communications staff is also referencing the reports.

Continue reading at AdAge.com