Hasta La Creative!

Category: Up Your Game
Summary: Content strategy is a paradox. Every brand needs to figure out its content play. But there is already more existing content than anyone can ever consume.

In an environment boasting millions of tips, tricks, and hacks, billions of reviews, how-tos, and infographics, trillions of recipes, diets, or exercise routines, and zillions of videos on every conceivable topic, savvy marketers want to know what content is the strongest lure, how much content is enough, which combination of content is the most potent, and which content converts browsers into buyers fastest.