Oct
28
Video: Life Through the Data Lens
Posted in: Uncategorized
For this week’s cover story, Ad Age data reporter Kate Kaye took part in an interesting experiment: She opened her life — and her loyalty cards — to a number of data trackers to see what they could find about her. In a world in which marketers are scooping up terabytes of consumer data it might surprise viewers to learn about how many gaps there were in the dossier.
Read the full story here.
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